About Us

At Fluff & Fang, we are more than just a brand—we are a family-owned and operated business based in Melbourne, Australia, with a deep passion for working-line German Shepherds. After six years of breeding and working with these powerful, intelligent dogs, we saw a gap in the market for high-quality, performance-driven gear designed specifically for their needs.

Through extensive market research, we found that many products on the market didn’t meet the strength, durability, and functionality required for serious working dogs. So, we set out to create a brand that delivers premium tactical equipment built for training, protection work, obedience, and everyday use.

Our mission is simple: to provide top-tier, reliable gear that enhances control, safety, and performance for working-line German Shepherds and their handlers. Whether you’re a professional trainer, K9 handler, or a dedicated owner, Fluff & Fang is here to equip your dog with the best tactical gear in the industry.

💪 Built for performance. Designed for strength. Trusted by professionals.

Join the Fluff & Fang family today!